Frito-Lay Tries to Win the Heats (and lunch bags) of Woman »
By leily on Mar 2, 2009 in News | 0 Comments
Frito-Lay, a division of PepsiCo, is overhauling all of its calorie-conscious snacks to make them appeal to women, including the baked versions of Lay’s, Fritos, Ruffles, Doritos, Cheetos and Tostitos; Smartfood; Flat Earth; and its 100-calorie packages of snacks.
It has researched women’s feelings about snacking and guilt to produce new packaging, new flavors and a [...]